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Rules & Regulations: 

  • Teams should follow the NAVIKARAN and the INTERFACE facebook page 

  • To register your team please follow the link MarkYudh Registrations 

  • The team should comprise of minimum 2 and maximum of 3 members 

  • All team members (B-School students only) must belong to the same institution but  can be from different courses and different batches 


The Competition has been divided into 2 phases: 
 

Phase-I : Elevator Pitch 

  1.  Develop a marketing plan for Saraswat Bank which should include an in depth sector analysis as well as its current situation in the market.

  2. A strategy to increase the brand awareness should be proposed along with a necessary action plan and its financial objectives for the future.

  3. Your application should consist of a summary for your idea in the form of 7 power point slides 

  4. The naming convention for the file is as follows: MarkYudh<TeamName><Name_of_Institute>.ppt

  5. Deadline : 14th November, 2013, 23:59 Hours

  6. The file should be mailed to navikaran.simsr@gmail.com

  7. The subject line for the entries should be MarkYudh<TeamName><Name_of_Institute> 

Please Note: 
1) Ideas should be original and any kind of plagiarism will lead to immediate disqualification. 
2) The name of the team or the institute should not appear anywhere except for the file names and the subject line of the mails. 
 
Phase-II 

  1. The teams shortlisted after Phase-I will be pitching in their marketing plans live at SIMSR on 27th November, 2013, in front of the judges.

  2. The rules and regulations will be updated on the Navikaran website on the declaration of the shortlisted teams for Phase-II 

 
Important dates: 
Registration opens: 5th November, 2013
Last date of Submission for Phase I:   14th November, 2013
Declaration of shortlisted teams for Phase II:  18th November, 2013 
Phase II:27th November, 2013 at K.J. Somaiya Institute of Management Studies and Research

 

For any queries please contact the below mentioned POCs:

 

Kavita Peddinti:  +91-9819946696

Ankita Rathi:        +91-9029000287

 

We invite you to our very first Marketing Plan event MarkYudh of Navikaran'13

 

MarkYudh in association with Saraswat Bank is a Marketing Plan competition that gives B-School students a chance to prove their mettle in strategizing and planning of an effective branding technique for a bank.

 

Exciting Prizes worth Rs 50,000/- up for grabs!!!

MarkYudh

TOP 5 SHORTLISTED TEAMS DECLARED.

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